To think about it, we have always used Google search engine for free and I never remember myself giving money to Google. Then it makes me wonder how Google became such a powerful rich company. Firstly, Google has a revenue of over 75 billion dollars and makes a profit of 23 billion dollars. Google, however, also makes a majority of the money from advertisements and that percentage reaches up to 90 percent. I will now introduce you to some ways how Google persuades companies to choose them for their advertisement.
As we all know Google is the most well-known and largest search engine providing massive amounts of information for the users. Thinking about how million of people are using the Google daily it is obviously an appealing place for companies to advertise their company. Two main ways Google provided advertisement method would be Google Adwords and Google Adsense. Firstly, Google Adwords is the most used advertisement method from the companies as Google help companies put their advertisement to the specific group of people. This makes the advertisement become a lot more effective and this method makes Google look a lot more appealing to the companies. The second method would be Google's Adsense, which uploads advertisements to the website. However, they do not stop at this they also provide user information the companies such as the searching habits. As there are around one billion things getting searched a day, which makes Google powerful.
With the amount of information, Google has they would be able to make billions of dollars!!!!