I predict that most of the people would be writing about Amazon and those famous websites that are already huge. However, I would like to particularly focus on a Korean company called Coupang that focuses on e-commerce. Firstly, e-commerce is basically a platform for buying and selling through an online platform. Obviously, Coupang has relatively a short history compared to other companies that were involved with e-commerce. However, Coupang was able to grow at an extremely fast speed. Despite the fact that there are numerous amount of other websites that provides e-commerce they took another approach. Firstly, they made sure that people are able to get the products as fast as possible. Coupang advertised that they would deliver the items the fastest, calling themselves Rocket Coupang.
This was appealing to the Korean customers and to the culture itself since people in Korea loves things to be fast. Rather for people to wait they made sure that their customers receive the products fast. Secondly, they made most of the products much cheaper compared to other companies, which also intrigued the people to find Coupang more often than any other websites. Moreover, through strict security, they made sure to prevent internet scams. This is important since trust is one of the most important factors within the company.
댓글 없음:
댓글 쓰기