Social Flow Blog 3

For the past one week, our class focused on the role of social management companies in the online world. Our group specifically studied upon a company called Social Flow which, simply helps companies intensify their effects on advertising. I would argue that as people are throwing out more information about themselves on the internet this is one of the most interesting and innovative ways to catch the eyes of the people. 

Explaining the main objective of social flow, it is to study the trends and study how to make the advertisement more appealing to the audience. They also study what type of target audience certain companies should be aiming for. Social Flow observes keywords and interests that were mentioned often in social media. However, the most interesting part of Social Flow is that they even observe the time frame and location those words were mentioned. This helps Social Flow advice companies when to post their advertisements and more specifically to whom they would send the message out to. 

 

Just like how this graph shows Social Flow is able to crack down details that we never even imagined it was possible. Now companies exactly know how to use their advertisements effectively without wondering how to represent their company. I honestly, think the amount of information certain companies have about us scares me. However, there are so many benefits that follow. Although the feeling of getting violated is unwashable we still are able to be kept updated with our interest!!!