YG Entertainment
The company that compelled me the most was the YG Entertainment in South Korea. As an entertainment that produces musicians and actors, it is essential for the company to be active in social media. Through social media companies are able to advertise their artists and albums. Thus, the YG entertainment puts a lot of effort to maintain a positive image to the media users. For example, when YG wants to advertise about how there will be a new album coming out they would post an image that quotes “WHO’S NEXT.”
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As the days come closer for the artist’s come back they would start a count down and reveal teaser posters and videos on their Facebook page.
Obviously, we could see that YG entertainment takes advantage of the social media as much as possible. These posters and videos causes suspense, interest and expectations for the fans. Moreover, compare to the attention they are able to earn from the audience this way of advertisement is very cost efficient. Thus, many other entertainment companies tries to be effective in social media. However, I would argue that the YG entertainment does this best among the companies in Korea.
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